研究者情報 | 神奈川大学

ソ　ヨンキョ Suh Youngkyo 徐　寧教所属神奈川大学経営学部国際経営学科神奈川大学大学院経営学研究科国際経営専攻職種准教授
言語種別	英語
発行・発表の年月	2020/01
形態種別	学術雑誌
査読	査読あり
標題	The birth of Japanese whisky: A case of Suntory.
執筆形態	共著
掲載区分	国内
出版社・発行元	Annals of Business Administrative Science
巻・号・頁	19(1),pp.1-11
著者・共著者	◎Y. Mitomi, Y. Suh, H. Sato.
概要	Japanese whisky now ranks as one of the five major whiskies in the world, but how did it come about? Suntory, which has won several prizes in international competitions since the beginning of the 21st century, was making many types of component whisky in the 1980s, when it was trying to deal with diversifying consumer needs and suffered from declining whisky sales.