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オウ チュウキ
Wang Zhongqi 王 中奇 所属 神奈川大学 経営学部 国際経営学科 職種 助教 |
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| 言語種別 | 日本語 |
| 発行・発表の年月 | 2024/02 |
| 形態種別 | 大学・研究所等紀要 |
| 標題 | Relevance of the architectural characteristics of truck products and the structure of the china heavy truck market |
| 執筆形態 | 単著 |
| 掲載誌名 | 『Bulletin of Advanced Institute of Industrial Technology』 |
| 掲載区分 | 国内 |
| 巻・号・頁 | 21-25頁 |
| 概要 | Since the beginning of the 21st century, China's truck market has been rapidly expanding, especially for the heavy truck, which now account for 70% of the global market. However, the composition of the Chinese heavy truck market is quite different from that of the passenger car market, creating a situation where national brands dominate. Through an architectural analysis of truck product characteristics, this study clarifies the reasons for the formation of the Chinese heavy truck market and discovers the dualistic structure of the Chinese truck market, a market structure in which price and performance coexist. |
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