セロン フェアチャイルド   Theron Fairchild
  セロン フェアチャイルド
   所属   神奈川大学  経営学部 国際経営学科(英語)
   職種   准教授
言語種別 英語
発行・発表の年月 2017/04
形態種別 学術雑誌
査読 査読あり
標題 An English Market in Japan: A Brief Psychology and History of Big Four Development
執筆形態 単著
掲載誌名 International Management Review
掲載区分国内
出版社・発行元 Kanagawa University
巻・号・頁 (53)
概要 The Big Four, in corporate English school history in Japan, set the standards for language communication as a commodity, as well as drove and dominated a market that annually generated billions in Japanese yen and reached hundreds of thousands in student-customers. The paper addresses the historical rise, decline, and resiliency of this industry, from the perspectives of management, marketing, and its underlying consumer psychology. The focus on the Big Four schools presents a brief history of how two of them survived, how two failed, and how the market for private English has changed, from its rocketing beginning during the Japanese bubble economy of the 1980s, through the changes and downturns that occurred up the present.