研究者情報 | 神奈川大学

カシワギ　ショウ Kashiwagi Sho 柏木　翔所属神奈川大学国際日本学部国際文化交流学科職種准教授
発表年月日	2013/07/04
発表テーマ	Establishing a collaborative strategy for marketing channels for educational tourism in Japan
発表学会名	Asia Pacific Tourism Association (APTA) 19th Annual Conference
主催者	Asia Pacific Tourism Association (APTA)
学会区分	国際学会
発表形式	口頭（一般）
単独共同区分	単独
開催地名	Bangkok
概要	This paper explored an ideal practice of marketing channel strategy in the promotion of educational tourism (ET). It also attempted to clarify the roles played in ET marketing by DMOs and educational institutions. The adaptation of those ideal practices and roles played by stakeholders including DMOs, educational institutions, and governmental bodies to the development of ET market in Japan was discussed as a case study.