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カシワギ ショウ
Kashiwagi Sho 柏木 翔 所属 神奈川大学 国際日本学部 国際文化交流学科 職種 准教授 |
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| 発表年月日 | 2020/07/04 |
| 発表テーマ | Friends and relatives as key travel information providers to recover inbound tourism |
| 発表学会名 | 2020 Japan Society for Tourism Studies |
| 主催者 | Japan Society for Tourism Studies |
| 学会区分 | 全国学会 |
| 発表形式 | 抄録のみ |
| 単独共同区分 | 共同 |
| 発表者・共同発表者 | Sho Kashiwagi, Hayato Nagai |
| 概要 | This research explores the roles of friends and relatives as travel information providers and the effectiveness of encouraging VFR travel to aid destinations' recovery marketing strategies. Future research opportunities on this topic in the post-pandemic period, especially the Japanese inbound market, are also discussed. |
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