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カシワギ ショウ
Kashiwagi Sho 柏木 翔 所属 神奈川大学 国際日本学部 国際文化交流学科 職種 准教授 |
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| 発表年月日 | 2023/07/04 |
| 発表テーマ | Resilience of tourism businesses to crises: The case of Kanagawa prefecture, Japan |
| 発表学会名 | The 10th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference |
| 学会区分 | 国際学会 |
| 発表形式 | 口頭（一般） |
| 単独共同区分 | 単独 |
| 国名 | イタリア |
| 開催地名 | Sapienza University of Rome |
| 開催期間 | 2023/07/03～2023/07/07 |
| 概要 | This preliminary study aims to explore key factors increasing business resilience to crises using the case of tourism businesses in Kanagawa prefecture, Japan. Semi-structured, in-depth interviews were conducted to 7 tourism businesses from September to November in 2022. Qualitative analysis found 5 key factors that are the inherent strengths of their businesses, including repeat, the local community, social media, sports and visitors' behavioural changes. The preliminary findings of this study are expected to contribute to developing a theoretical model that makes tourism businesses inherently resilient and a practical strategy to increase the resilience of tourism businesses to crises. |
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