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カシワギ ショウ
Kashiwagi Sho 柏木 翔 所属 神奈川大学 国際日本学部 国際文化交流学科 職種 准教授 |
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| 発表年月日 | 2024/05/25 |
| 発表テーマ | Cutting down plate waste: How descriptive norms and mascot-enhanced flyers influence hotel guest behaviours? |
| 発表学会名 | 22nd Asia-Pacific CHRIE conference 2024 |
| 学会区分 | 国際学会 |
| 発表形式 | 口頭（一般） |
| 単独共同区分 | 共同 |
| 開催地名 | Seoul, South Korea |
| 開催期間 | 2024/05/24～2024/05/26 |
| 発表者・共同発表者 | Hiroaki Saito, Bryan Usrey, Hiromi Kamata, Hayato Nagai, Sho Kashiwagi, Kate Inyoung Yoo |
| 概要 | Food-related sources contribute greatly to global greenhouse emissions. In particular, the hospitality industry significantly contributes to this environmental damage through food waste. Such type of food waste, plate waste, referring to the uneaten food left on plates, is a considerable burden on both hotel finances, as well as on the overall environment. Utilising a field experimental design, this ongoing research aims to develop and test four unique flyer designs aimed at reducing plate waste. Specifically, the study tests the role of descriptive norms (provincial vs general) and brand mascots. |
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