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カシワギ ショウ
Kashiwagi Sho 柏木 翔 所属 神奈川大学 国際日本学部 国際文化交流学科 職種 准教授 |
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| 発表年月日 | 2025/06/26 |
| 発表テーマ | Preliminary study on rural DMOs' awareness of the VFR market: A case study of Japan |
| 発表学会名 | The 11th International Conference on Euro-Asia Tourism Studies Association (EATSA) |
| 学会区分 | 国際学会 |
| 発表形式 | 口頭（一般） |
| 単独共同区分 | 単独 |
| 国名 | インドネシア |
| 開催地名 | Bali |
| 開催期間 | 2025/06/23～2025/06/27 |
| 発表者・共同発表者 | Sho Kashiwagi |
| 概要 | This study qualitatively examines whether DMOs in rural areas acknowledge and recognise the presence of VFR travel, using Japan as a case study. The study aims to enhance understanding of the VFR market from the perspective of rural DMOs. The findings indicate a limited understanding of VFR travel among DMOs in rural areas. Although some participants acknowledged the presence of VFR travellers in the region, none allocated any budget specifically for this market. This study highlights that VFR travel remains overlooked by rural DMOs. It suggests that the marketing strategies proposed in existing literature may not be sufficiently effective or applicable to DMOs in rural contexts. |
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