研究者情報 | 神奈川大学

カシワギ　ショウ Kashiwagi Sho 柏木　翔所属神奈川大学国際日本学部国際文化交流学科職種准教授
発表年月日	2014/07/02
発表テーマ	Cooperative promotion system for rural destinations
発表学会名	Asia Pacific Tourism Association (APTA) 20th Annual Conference
主催者	Asia Pacific Tourism Association (APTA)
学会区分	国際学会
発表形式	口頭（一般）
単独共同区分	単独
開催地名	Ho Chi Minh City
概要	This study explored impediments and suggestions for establishing a cooperative promotion system for rural destinations. A city in Japan was used as a case study. Interviews to stakeholders revealed some issues including limited budgets, the lack of staff, the lack of relevant statistical data and a leadership of cooperative promotion. An analysis of the interviews provided a framework for a cooperative promotional system in rural areas and suggested the necessity of having a DMO as the system’s leader.