研究者情報 | 神奈川大学

カシワギ　ショウ Kashiwagi Sho 柏木　翔所属神奈川大学国際日本学部国際文化交流学科職種准教授
発表年月日	2018/02/06
発表テーマ	The increased usage of the English term 'DMO' in a Japanese context: An analysis of five major national newspapers
発表学会名	Council for Australasian Tourism and Hospitality Education (CAUTHE) 28th Annual Conference
主催者	Council for Australasian Tourism and Hospitality Education (CAUTHE)
学会区分	国際学会
発表形式	口頭（一般）
単独共同区分	共同
開催地名	Newcastle, Australia
発表者・共同発表者	Hayato Nagai, Emi Makino, Sho Kashiwagi, Adam Doering and Yuji Yashima
概要	This research explores how the term destination marketing and/or management organisation (DMO) is used in contemporary Japan to provide quantitative evidence to further understand the introduction of the DMO concept, particularly the adoption of the term in a Japanese context.