(Last updated : 2022-11-25 16:09:54)
  Tsumura Masayuki
   Kanagawa University  Faculty of Business Administration Department of International Business and Management
   Associate Professor
■ Academic conference presentation
1. 2022/10 The Supportive Consumption Movement in Japan: Consumers Age and Distance of Beneficiaries in Ethical Consumption (ACR Conference 2022)
2. 2017/06 Behavioral Characteristics of High Involvement Tourists: A case of Anime tourism (The 1st Global Congress of Special Interest Tourism & Hospitality)
3. 2016/07 Association between frequency of being emotionally moved and evaluation of narrative advertising (31st International Congress of Psychology)
4. 2016/03 The Effective Elements In TV Advertising: A Japanese Perspective (10th Annual International Conference on Business, Economics and Information Technology)
5. 2012/01 Commercial main character associations with advertisement attitude and buying binge (11th International Marketing Trends Conference)
■ Present specialized field
Commerce