(Last updated : 2020-08-25 16:25:14)
  Osaki Takanori
   Kanagawa University  Faculty of Business Administration Department of International Business and Management
   Professor
■ Academic conference presentation
1. 2018/11 Japanese and Filipino Students as Consumers: Does Country of Origin Affect their Purchasing Decision? (2018 Conference of Society for Marketing Advances)
2. 2018/04 Japanese Students as Consumers: Does Country of Origin Affect their Purchase Intention? (42nd Annual Marketing Educators' Association Conference)
3. 2018/03 Does Country of Origin Affect Consumers' Purchase Intention? The Case of UNIQLO in the Philippines (11th Global Business Conference)
4. 2017/07 What Do Customers Want from Premium Brands? A Case Study of Premium Automobiles (2017 Academy of Marketing Conference)
5. 2016/08 Are Premium Services Attractive in an Empty Room? Customers Who Desire Quality vs. Customers Who Desire Superiority (2016 Summer AMA (American Marketing Association) Academic Conference)
All display(20)
■ Book and Papers
1. Book Affordable Luxury Marketing: Application of Japanese Best Marketing Practices to Emerging Markets  (Single)  2020/01
2. Papers Perceptions of Premium Service and Superiority: Why Do Customers Pay More for High-value-added Domestic Airline Services in Japan?  (Collaboration)  2016/08
3. Papers Japanese and Filipino College Students as Consumers: Does Country of Origin Affect Their Purchase Intent?  (Collaboration)  2020/01
4. Papers What Do Customers Want from Premium Brands? A Case Study of Premium Automobiles  (Single)  2017/07
5. Papers Are Premium Services Attractive in an Empty Room? Customers Who Desire Quality vs. Customers Who Desire Superiority  (Collaboration)  2016/08
All display(28)
■ Lecturer and lecture
1. 2020/01 Affordable Luxury Marketing (De La Salle University, Manila, Philippines)
■ Present specialized field
Marketing, Global Marketing